Allen Greenman manages the Worcester Office for ERA Key Realty Services, with a team of roughly 40 agents dedicated to serving the Central Massachusetts and Metro-West of Boston Marketplaces. Allen is available to serve his clients Real Estate needs in conjunction with his management duties. “I believe that being a selling-manager, while non-competitive, keeps the pulse of the marketplace at my fingertips and allows me to better serve my agents in their day to day business challenges. It positively affects my training, leadership and experience.”

Prior to joining ERA Key Realty Services as a Manager, Allen was with Coldwell Banker Residential Brokerage in Shrewsbury where he was a member of the International Sterling Society, completed CBRB management training in Waltham, and was a regular top 5 producer in the the office.

A long-time Central Massachusetts resident; Allen is very familiar with the ebb and flow of his market. “The particulars that fascinate me are absorption rates for varying locales, and what buyers see as ‘value’ in a house and whether or not that’s incongruent with available inventory or seller expectation.”  The underlying factors driving market fluctuations largely center around national economic trends, consumer confidence, interest rates and such but looking at the market from a macro perspective enhances ones abilities to gauge demand, values and consequently absorption. Allen has, in instances,  called appraisals to the dollar.

Allen is a member of Preservation Worcester  having sat on the Board of Directors for many years, and Endangered Structures committee. Allen feels that this is a great way to give back to the city he loves:

I appreciate many different types of architecture and the interesting design aspects that can be found in both older homes and new construction. There is a neat house for every person; be it modern, antique or mixed style. I love to help people discover the home that just ‘fits.’ I have extensive resources on-hand for any situation. I love connecting people with that special house and being a long-lasting partner in your home.

As Manager for the Worcester Office I search for Realtor’s that are dynamic, talented, and honest; people that have a true passion for serving their clients and building lifelong relationships. ERA Key Realty offers a multitude of benefits: hands-on support in each office, local ownership, advanced training, technology, comprehensive marketing, as well as competitive commission splits and incentives.

ERA’s powerful tools will allow both new-licensees and seasoned agents to exceed their own expectations in Real Estate. “I suppose the best part of my job is really split between two spheres; training new agents and helping mid-level producers take it to the next level. Helping an agent with business in the range of 16-20 units per year work smarter, not harder. Engaging the right technology and tools takes a lot off their plate and helps them get back to the basics growing their business.” 


My Wife and I recently used Allen to help us sell our home in Shrewsbury and buy a new home in Northboro. I’ve known Allen personally for many years, but it was great to work with him professionally. We had the added pressure of trying to both buy & sell and time them appropriately. Allen was instrumental in making sure we timed the market correctly to accomplish our goals. With the new house being our second home, we knew what we wanted, and what we did not and were pretty particular. Allen was wonderful about accommodating our “need” and “want” lists, managing our expectations, and our budget. The house we sold was my first house, and our first house together and moving was an emotional experience. We have now been in our new home for several weeks and could not be happier. We are absolutely thrilled with our purchase and everything that Allen did for us. He managed a tough sale (we had several buyers fall through due to cold feet or financing issues) and tough clients (us) with masterful precision. We are very grateful that Allen was our Agent and would wholeheartedly recommend him to anyone that is in the market for a top notch Realtor. Thanks Al!

– Tim & Laurie R.

Listed & Sold: Shrewsbury to Northborough!

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