Allen Greenman manages the Worcester Office for ERA Key Realty Services, with a team of roughly 40 agents dedicated to serving the Central Massachusetts and Metro-West of Boston Marketplaces. Allen is available to serve his clients Real Estate needs in conjunction with his management duties. “I believe that being a selling-manager, while non-competitive, keeps the pulse of the marketplace at my fingertips and allows me to better serve my agents in their day to day business challenges. It positively affects my training, leadership and experience.”

Prior to joining ERA Key Realty Services as a Manager, Allen was with Coldwell Banker Residential Brokerage in Shrewsbury where he was a member of the International Sterling Society, completed CBRB management training in Waltham, and was a regular top 5 producer in the the office.

A long-time Central Massachusetts resident; Allen is very familiar with the ebb and flow of his market. “The particulars that fascinate me are absorption rates for varying locales, and what buyers see as ‘value’ in a house and whether or not that’s incongruent with available inventory or seller expectation.”  The underlying factors driving market fluctuations largely center around national economic trends, consumer confidence, interest rates and such but looking at the market from a macro perspective enhances ones abilities to gauge demand, values and consequently absorption. Allen has, in instances,  called appraisals to the dollar.

Allen is a member of Preservation Worcester  having sat on the Board of Directors for many years, and Endangered Structures committee. Allen feels that this is a great way to give back to the city he loves:

I appreciate many different types of architecture and the interesting design aspects that can be found in both older homes and new construction. There is a neat house for every person; be it modern, antique or mixed style. I love to help people discover the home that just ‘fits.’ I have extensive resources on-hand for any situation. I love connecting people with that special house and being a long-lasting partner in your home.

As Manager for the Worcester Office I search for Realtor’s that are dynamic, talented, and honest; people that have a true passion for serving their clients and building lifelong relationships. ERA Key Realty offers a multitude of benefits: hands-on support in each office, local ownership, advanced training, technology, comprehensive marketing, as well as competitive commission splits and incentives.

ERA’s powerful tools will allow both new-licensees and seasoned agents to exceed their own expectations in Real Estate. “I suppose the best part of my job is really split between two spheres; training new agents and helping mid-level producers take it to the next level. Helping an agent with business in the range of 16-20 units per year work smarter, not harder. Engaging the right technology and tools takes a lot off their plate and helps them get back to the basics growing their business.” 

 

Allen was recommended to me by a family member when I was complaining about a less than desirable experience with another Realtor. I was a first time buyer and in my excitement made an offer on one of the first houses I looked at. But once red flags began to reveal themselves I felt like my agent was more focused on selling me the house then getting me the best price, I ended up walking away. Allen was completely the opposite, after a few conversations I was convinced he was the agent for me. He was completely honest and open about his opinions of the houses we saw, finding something good in every property. But what was more important to me was that he didn’t hold back at all if he observed something negative and was more than willing to scuff up his nice suits to peek behind walls and in basements where ever possible. He was searching for anything that might cost me money down the road and if he found something he would point it out and explain what it was and offer suggestions on what could be done about it to the best of his knowledge.

Leave a Reply